European Management Center

Professional Management

29 - 30 April 2024

This is an extremely successful training programme for executive officers and managers at various business managerial levels. It is practically oriented to provide knowledge on all essential topics, as well as experience and self-confidence to find solutions even in the most difficult situations.

Cultural Understanding

19 - 20 April 2024

Cultural awareness- The phrase “Bon appétit” must exist in every language. It’s the most normal thing to say, expressing simply your hope that someone will Enjoy what he is about to eat. But English does not have a phrase like “Bon appétit”. If you say, for example, to an British person, something like “I hope you enjoy the Meal”then probably she would think one of two things: either there is an element of Doubt about the meal, or there is an element of about her! The food perhaps is unusual And she will not be enough of a gastronomic sophisticate to appreciate it.

International and Global Marketing

13 - 14 April 2024

Companies sometimes assume that what works in their home country will work in another country. They take the same product, same advertising campaign, even the same brand names and packaging, and with virtually no chance to try market it the same way in another country. The result in many cases is failure. Why? Well, the assumption that one approach works everywhere fails to consider differences that exit between countries and cultures. While many companies who sell internationally are successful following a standardized marketing strategy it is a mistake to assume this approach will work without sufficient research that addresses this question. In this section resources are provided to assist companies in their global marketing efforts.

Daily Life Management

11 - 12 April 2024

Good managers recognize that a relationship with a boss involves mutual dependence and that, if it is not managed well, they cannot be effective in their jobs. They also recognize that the boss-subordinate relationship is not like the one between a parent and a child, in that the burden for managing the relationship should not and cannot fall entirely on the boss. Bosses are only human; their wisdom and maturity are not always greater than their subordinates’. Effective managers see managing the rela-tionship with the boss as part of their job. As a result, they take time and energy to develop a relationship that is consonant with both persons’ styles and assets and that meets the most critical needs of each

Sales

09 - 10 April 2024

The aim and purpose of The European Sales Academy is to bring cutting edge trends, developments and research in Selling, Negotiating & Marketing to the CEE market. Over the last few years we have worked closely with our colleagues in UK, US and Europe bringing some of the best trainers and specialists to Bulgaria it’s neighbours. But times have moved on and the increased development of the CEE markets has meant that we now need a more focused, up to date sales specific institute to further leverage our advantages and to exploit the potential for increased international business. In the modern market environment we need guarantees. ESA delivers on those guarantees and generates identifiable Return On Investment.